Overview
The purpose of this design was to explore the deeper meaning behind something simple like a type of fruit or a mineral. I chose to explore the peach and what it represents. The final version of this design includes a logo, envelope, letterhead, business card, sticker, introduction letter, and brand merchandise.
Brainstorming and Ideation
In order to develop a deeper understanding of the peach, I started by doing research on where a peaches originated and what they represents in different cultures. I then went on to make a mood-board and completed an exercise I call brain dumping, where I just sit down and write out everything that comes to mind.
Logo Creation
My brainstorming and ideation led to the creation of a company I call Peachy Cheeks. Peachy Cheeks is a lingerie company that focuses on inclusion. I knew I wanted the logo to be a peach, and I wanted to explore all the different types of forms a peach can take. I went through several versions of the logo before I decided on the final.
After creating the logo, I had to create stationary for the company. I wanted my stationary to be fun and flirty because of the general nature of a lingerie company. However, I also wanted the stationary to inspire self-confidence within my audience. I chose to use a model with a colostomy bag on my stationary because I know lingerie companies often lack inclusivity with their models.
First Draft of Stationary
Final Stationary
Secondary Component
The final deliverable I created were products that the brand could sell. I chose to create a self help/habit tracker style book and design some pages for the book.
